In 1983, Casio released a new watch that overturned the normal ideas of the watch and clock industry.
Bucking the trend this rugged design of the G-SHOCK was based on a
unique concept of a really tough watch that could be dropped from the
top of a building and still not break. It really took off in the USA as this idea definitely appealed the the guy in the street.
It had quite a few features such as the high contrast crystal display,
stopwatch, timer, auto-calendar and so on, but all in this rugged high
performance urethane cased body, which totally protected the inner
movement
The G-Shock DW-5000C
by design. This high impact plastic structure gave superb shock resistant properties.
Just a year later in March 1985 another innovation which was based on
the novel idea of making the watch and plastic wristband all one piece,
was the PELA FS-10. Here Casio used a new hybrid moulding technology which applied plastic moulding and microelectronics expertise.
This was amazingly thin at only 3.9 millimeters and very light at 12
grams and it was an immediate success and became the watch industry's
first million-selling model.
Super thin Casio PELA fs-10
I can't ever remember seeing one of those at the time, but this image shows that it was a very sleek affair.
I particularly like the “drivers” style slanted display so when driving
the car you can easily see the time (assuming you're a left wrist watch
wearer of course).
The integrated plastic strap really suits it very well and what's
interesting for me is the quite different look of this model compared to
the G-Shock – a different market I would think and yet produced with
the same flair – that's Casio for you. It also shows the Company vision and producing watches for all tastes.
After entering the business of timepieces in 1974, Casio released
watches with various advanced features, including a calculator function
(C-80 released in 1980), and a dictionary function (T-1500 Walking
Dictionary released in 1982).
The company obviously decided that the wrist could be host to not only a
timekeeper but also a sort of computer on the wrist and in 1984 out
came the Databank Telememo 10 (CD-40). This again took the watch world by storm selling over 6 million of them in the next 5 years.
It had all the now recognizable Casio watch functions, but added a
databank function that could save and recall 10 groups of 16 letters or
numerals, which simply did away for the need to carry a personal
phone-number organizer or diary in the pocket. So much easier on the wrist.
Casio CD 40 – Databank – the first of many.
Quite a few of the models now appearing were including functions that
were simply not seen on watches before, such as in February 1989 when
the BM-100WJ or “Weather Predictor” appeared. Note what I call the Casio “look” starting to appear, which is still very common today.
This model I suppose was the original Pro-trek style watch of today,
with the introduction of features that those out on the trails might
want one day.
First Baby-G – the DW-520 for ladies
Casio BM-100WJ – the weather predictor.
It should also not be forgotten that Casio don't just make digital
watches, but analogue features more often than realized – just look at
today's models and you see quite a swing towards dual display – that is
Ana-Digi and some of the current range are, disappointingly for me, very
much bigger than the old ones.
Perhaps in part due to the heavy complication factor of all those extra
“handy” functions – a bit “Swiss Army Pocket Knife” perhaps. I do remember seeing a “Swiss Army knife” that was so big and swollen with gadgets, it was hardly “pocketable” any more!
And the ladies are not to left out either as Casio have always had a
range of ladies watches – some smaller versions of gents models such as
the “Baby-G” which replicate all the features of the standard G-Shock
series, and also some non digitalal display models such as the “Sheen”
series, pictured below.
In fact that ladies Sheen model shown here is a very smart watch with
really decent high tech features, ceramic bezel, sapphire crystal and a
Sun and Moon indicator, date window and so on – not a poor relation by
any means.
Ladies “Sheen” model – Sun & Moon with ceramics bezel
In June 1999 things really started to move with the introduction of the SATELLITE NAVI, in the Protrek series.
This had almost unheard of advanced features, the main one being to
easily determine directions and distances in relation to your location
or destination.
This was now becoming a real asset for those involved in outdoor
activities such as climbing or fishing, where lightweight compact
devices come into their own in comparison with more cumbersome
equipment.
I show the first and second generation of these in the following images.
Satellite Navi – first generation GPS
2nd generation GPS Satellite Nav
Radio controlled watches soon followed and in 2001 the WVA-300 was the
world's first radio-controlled watch that indicated accurate time by
receiving standard time radio signals, and also powered by a solar cell.
The watch took the watch industry by surprise as it was believed that
it simply wasn't possible to build an advanced-function watch using
solar cells.
It featured a very low power consumption and miniaturization using very
advanced developments such as an energy-saving CPU based on a SOI
(silicon on insulator) format, and a super-miniature detection IC.
An advance perhaps gleaned from their camera technology, which of
course was going on apace at another division within the Casio empire. Not surprising it's said if you buy a watch or a camera today, then it's probably out of date by the end of the week! Such is the pace of modern micro-electronics.
So we're just about up to date with this highly innovative Company,
Casio and I attach a few images of some other models that are around. I would certainly give them a look maybe in more depth than many do, as they have an awful lot of variety out there. One thing I am certain of however is that once you've seen a Casio – I assure you, you have NOT seen them all!